Terms of Reference
Title: Communication Specialist, SSA, International Consultant
In September 2009, a partnership to address sexual violence against girls was launched at the Annual Meeting of the Clinton Global Initiative. This partnership now called the Together for Girls is made up of UNICEF together with other UN agencies (UNIFEM, UNFPA and UNAIDS), the US government (the U.S. Department of State - US President’s Emergency Plan for AIDS Relief (PEPFAR), in collaboration with the Office of the Global Women’s Issues and the U.S. Department of Health and Human Services’ Centers for Disease Control and Prevention (CDC)), private sector partners including Becton, Dickinson and Company (BD), the Nduna Foundation, the CDC Foundation and the Grupo ABC.
The initiative is inspired by the successful undertaking of a national survey in Swaziland in 2007 - the National Study on Violence against Children and Young Women in Swaziland - by UNICEF, CDC, the Government of Swaziland and the Swaziland Action Group against Abuse. The aim of the study was to assess the magnitude and nature of violence against children in the country. The study, which for the first time generated credible evidence on violence against children in Swaziland determined sexual violence against girls as a critical human rights and health problem, including a direct or indirect driver of the HIV/AIDS pandemic. The awareness raised through the study triggered a series of critical actions to protect children, in particular girls, from sexual violence. Key actions have included the drafting of legislation on Domestic Violence and Sexual Offenses; the establishment of the Swaziland Sexual Offenses Unit for Children to assist victims; the creation of the first child-friendly court in the country; and the development and launch of a national education campaign targeting the general public, in particular children and young females, to raise awareness of the problem.
Building on the important results realized from the Swaziland efforts, a group of partners came together to replicate the experience in other countries. The aim of the Together for Girls initiative is to create a sustainable global movement to address sexual violence against girls. The partners have identified the following key strategies:
• Strengthen country level data in order to understand the extent and nature of violence against children and to provide a benchmark for monitoring the impact of efforts to reduce violence.
• Strengthen country level policy and programme response to prevent and respond to sexual violence against girls.
• Raise awareness and mobilize resources for the response at a country level to prevent violence and improve the protection of children and adolescents.
• Bring attention and appropriate action to the issue globally through direct advocacy, public private partnerships and communication campaigns.
The Together for Girls initiative has proven to be an extremely effective mechanism for galvanizing action at the local level while capturing the interest and support of multiple key and influential partners. The principle element that brings all parties together is the concrete and practical actions that are being proposed and implemented. Starting with data collection, the programme provides evidence on the extent of violence against children that had previously eluded violence prevention and protection efforts.
At country level CDC, with support of UNICEF, has taken the lead in providing technical support for the survey design as well as the supervision of the data collection process and analysis of the survey results. The programmatic response is led by UNICEF under the lead of the Child Protection teams. As outlined in the global UNICEF Child Protection Strategy, these efforts to prevent and respond to sexual violence against girls are rooted in the strengthening of child protection systems, formal and informal, and in addressing social norms that perpetuate gender stereotyping and discrimination. To ensure a holistic response, close collaboration is sought with other sectors including Education, Health, Communications and Monitoring and Evaluation.
At the global level, the partnership is led by the Child Protection Section, Programme Division/UNICEF, with close support from the HIV/AIDS Section, Programme Division/UNICEF, the Division of Communications/UNICEF and the Statistics and Monitoring Section, Division of Policy and Practice/UNICEF. As a member of the global Leadership Council for the initiative, UNICEF, represented by Child Protection, is providing advice and support to three ongoing processes of the initiative. These are: 1) resource mobilization for the initiative; 2) the development of guidance on programmatic actions to address sexual violence against girls; and 3) the development of an ambitious communication plan based on the data and evidence generated from the research and follow-up actions to raise awareness of sexual violence against girls. The combination of these three actions has created an effective response to what has often been viewed as an intractable problem.
The Media section within the Division of Communication requires assistance for the development of the communication strategy and related tasks and therefore proposes to hire a consultant to work full time on this. The consultant will work under the guidance of the Child Protection Communication Specialist in DOC and in close collaboration with other sections and divisions at UNICEF headquarters, in particular the Child Protection and HIV/AIDS sections, as well as UNICEF regional and country offices and external partners.
The communication campaign and strategy will form part of UNICEF’s child protection communication strategy and will be developed in coordination with this overall objective.
1. Purpose of assignment and key objectives
The objective of this consultancy is to support the Child Protection focal point within the Media section, DOC, in the development and roll out of the ‘Together for Girls’ communication initiative within the broader Child Protection communication strategy through:
a) Developing and implementation of global communications campaign and related communications campaigns at regional and country levels on how to address violence against children, with a particular focus on sexual violence, based on effective programme responses so far.
b) Developing inter-sectoral opportunities within UNICEF on sexual violence and focus on internal/programme communication support to Country Offices relating to the initiative and in other areas as required.
2. Major tasks of the assignment
Some of the main tasks of the assignment are outlined below. Specific activities and corresponding deliverables will be outlined on a monthly basis based on the work plan of the partnership which is still evolving.
Under the guidance of the DOC focal Point for Child Protection
1) Map existing communication initiatives to address violence against children undertaken by national stakeholders, UNICEF and partners and civil society particularly focusing on initiatives to prevent and respond to sexual violence. Specific tasks include:
• Undertake a desk review to gather information on existing, evaluated strategies to address violence against children, in particular sexual violence.
2) Organize a consultation for UNICEF Communication staff to discuss the Together for Girls initiative and related activities. The consultation will involve UNICEF colleagues from country and regional offices and headquarters, as well as external partners to discuss the initiative, review the mapping and select a number of promising experiences for documentation. Specific tasks include:
• Prepare a final draft report on the key outcomes and recommendations of the consultation.
3) Development and implementation of toolkit ‘How to communicate violence against children in the field’. Specifics task to include
• Develop messaging with other sectors
• Undertake desk review of successful initiatives
• Consult Regional Advisors and Regional Communication team to promote child protection
4) Development and implementation of toolkit ‘How to communicate violence against children’ for National Committees
• Develop messaging with other sectors
• Undertake desk review of successful initiatives
• Consult with development professionals, key funders and academics
• Act as liaison between DOC, PFP and DevPro
5) Development and implementation of the communication strategy at global, regional and national levels as necessary. Specific tasks include:
• Develop web platform to include interactive materials, key messages and Q&A materials, and overarching campaign.
• Act as a liaison between DOC and Programme Division on these issues.
• Review necessary documents produced by the partnership, consolidate comments from UNICEF colleagues and incorporate them as necessary.
• Respond to requests for information from UNICEF regional and country offices and partners, and share background information as necessary.
6) Support for the development, finalization and implementation of UNICEF’s overall Child Protection communication strategy. Specific tasks include.
• Promote to the media global awareness and successes in protection and other issues as required.
• Participate in and represent UNICEF in relevant global partnerships and support the development of partnership communication strategies, press releases and other communication products as required;
7) Undertake other related tasks as required
3. Specific activities to be completed to achieve the objectives:
• Development of website;
• Development of toolkit ‘communicating child protection in the field’;
• Write and edit press materials and releases, briefing notes, key messages, speeches and other communication materials for UNICEF spokespersons on these issues;
• Provide support to DOC in areas of research and contact with the relevant divisions in the field and HQ;
• Monitor media clips related to the focus areas;
• Liaise with country offices to identify human interest stories and conduct research as needed;
• Media planning and outreach on key Child Protection initiatives, reports and ‘media moments’ and other media-related activities and events;
• Research and prepare briefing materials to assist UNICEF spokespersons in preparing for media interviews;
• Research and prepare press materials that outline UNICEF positions, policies and programmes;
• Liaise on a regular basis with Geneva Communication Section
4. Delivery dates and details as to how the work must be delivered
The consultant will work in the office on a daily basis, reporting to the DOC focal point for Child Protection. All draft materials will be submitted electronically, with hard copies prepared upon finalisation (if required). The consultant’s specific tasks and deliverables will be set out with monthly work plans and assessed with a monthly progress report.
5. Duty Station/Location at Duty Station and duration :
The consultant will be based in New York and will work for 11 months. The assignment is expected to begin in February 2011. The consultant may be requested to travel.
6. Supervisor and frequency of performance reviews:
The consultant will be supervised by Rebecca Fordham, Communication Specialist, DOC. Performance evaluation at six months.
7. Performance indicators for evaluation of results:
Quality and timeliness
8. Qualifications or specialized knowledge/experience required:
o Advanced University degree in journalism, social sciences or related field;
o A minimum of eight years of professional experience within communications;
working at national and international levels;
o Ability to develop media materials in a deadline driven and target audience way;
o Excellent analytical and communication skills including writing skills and ability to tailor complex and technical messages for multiple audiences;
o Knowledge of media strategy development;
o Experience in coordinating communication activities across a large organization and with other international organizations and partners;
o Good understanding and knowledge of child protection systems with a particular focus on violence against children;
o Fluency in English. Working knowledge in another UN language an asset;
o Familiarity of the UN a plus
How to applyQualified candidates are requested to submit a cover letter of intent, CV and P.11 form (which can be downloaded from our website at http://www.unicef.org/about/employ/index_53129.html to Alicia Altamirano at email@example.com by 28 January 2011. Please note that only qualified candidates will be contacted. Applications received after the closing date will not be considered.
For more information on UNICEF, please visit the UNICEF website at www.unicef.org